land rover / perfect storm
[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] land rover / the perfect storm We created an unprecedented challenge, by Dutch standards, that pushed Land Rover to its limits. It’s proof that even the Plug-in Hybrid can handle any challenge. The hybrid model took on ‘The Perfect Storm’ on Terschelling, the stormiest place in the Netherlands, competing against two-time kite surfing world champion Youri Zoon. The result was an exhilarating victory for Land Rover. This genuinely unique PR challenge and press test driving day is a rare occurrence in the Netherlands and its campaign assets got rolled out across other markets in Europe. Date May 2021 Client Blauw gras / Land rover Role Strategy, concept
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