land rover / the perfect storm
We created an unprecedented challenge, by Dutch standards, that pushed Land Rover to its limits. It’s proof that even the Plug-in Hybrid can handle any challenge.
The hybrid model took on ‘The Perfect Storm’ on Terschelling, the stormiest place in the Netherlands, competing against two-time kite surfing world champion Youri Zoon. The result was an exhilarating victory for Land Rover. This genuinely unique PR challenge and press test driving day is a rare occurrence in the Netherlands and its campaign assets got rolled out across other markets in Europe.
Date
May 2021
Client
Blauw gras / Land rover
Role
Strategy, concept