Portfolio Categories: brand and campaign

shell recharge / growth marketing

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] shell recharge / growth marketing Within Shell Recharge, we developed and integrated a new way of working: growth marketing. In just 7 months, we conducted various experiments throughout the entire customer journey. These experiments ranged from programmatic outdoor advertising near highways to app-install campaigns, from physical welcome packs to new digital targeting methods. We gained valuable insights into how to improve business metrics, optimizing the customer experience and which channels have minimum effect. These insights served as the foundation for designing the activation strategy for 2024. Date december 2023 Client Shell Recharge Role Campaign Manager
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land rover / perfect storm

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] land rover / the perfect storm We created an unprecedented challenge, by Dutch standards, that pushed Land Rover to its limits. It’s proof that even the Plug-in Hybrid can handle any challenge. The hybrid model took on ‘The Perfect Storm’ on Terschelling, the stormiest place in the Netherlands, competing against two-time kite surfing world champion Youri Zoon. The result was an exhilarating victory for Land Rover. This genuinely unique PR challenge and press test driving day is a rare occurrence in the Netherlands and its campaign assets got rolled out across other markets in Europe. Date May 2021 Client Blauw gras / Land rover Role Strategy, concept
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solid performance / die andere jij

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] solid performance / die andere jij Deep down, we know how to maintain a healthy lifestyle. It’s not about changing ourselves, but it’s about our deeply ingrained habits and practices. Deep inside, there’s another you who wants it, can do it, and does it. And that other you is choosing for him- or herself.In only 2 days we produced 100+ assets. We've created a asset library in which we re-create assets and easily change messaging and optimize campaign flights during the different seasons to increase business KPIs. Date September 2022 Client Solid Performance Role Strategy, concept, creative production
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