shell recharge / growth marketing

Within Shell Recharge, we developed and integrated a new way of working: growth marketing. In just 7 months, we conducted various experiments throughout the entire customer journey. These experiments ranged from programmatic outdoor advertising near highways to app-install campaigns, from physical welcome packs to new digital targeting methods.

We gained valuable insights into how to improve business metrics, optimizing the customer experience and which channels have minimum effect. These insights served as the foundation for designing the activation strategy for 2024.


december 2023


Shell Recharge


Campaign Manager